Back when this writer was in radio, that little book that came out after the rating period called Arbitron could make you a hero or a zero at your radio station. This rating period shows that conservative talk has taken a pretty big hit.
Is this the end of Conservative Talk Radio? In statistics, one data point doesn’t make a trend… but it is worth keeping our eyes open for the next rating period.
“Right-wing talk radio may have worn out its welcome, at least for now,” reports Crain’s New York Business.
A new Arbitron report shows Rush Limbaugh’s ratings down 33% from a year ago and Sean Hannitty down 28% over the same time period. Meanwhile, more centrist personalities — Don Imus in the morning and John Batchelor at night — were both up from a year earlier.