MSNBC must be taking on the Obama doctrine, “Leading from Behind” as it has dropped to fourth place among cable news outlets. MSNBC ratings are at the lowest weekly average since 2006
So now even progressive site Salon is asking, Whats wrong with MSNBC?
We should maybe state at the outset the “fourth place” thing isn’t quite as bad as it sounds, because HLN has been doing insane ratings lately thanks mostly to Jodi Arias (and the channel’s stunning shamelessness in general). HLN is regularly kicking CNN’s ass, too. But it is still pretty bad, considering that last year MSNBC was challenging Fox for ratings dominance some nights. Now, it’s once again far behind the conservative cable news leader. And worse, CNN has finally, apparently, caught up.
One theory, from Deadline Hollywood, is that MSNBC is suffering because Obama is suffering. The crazy scandals we all love hearing about so much are making liberals too dispirited and depressed to tune into their favorite liberal shows, I guess.
Conservatives tend to like this theory. Liberal things failing (Air America, the Current) is usually taken as a sign, on the right, of the broader failure of liberalism. Various right-wingers have been crowing about MSNBC’s ratings woes, with, for some reason, lots of conservatives piling on Chris Hayes, whose new weeknight prime-time show hasn’t been a runaway ratings success. (I have no clue why the right hates Hayes, especially considering that part of his whole deal is that he regularly asks conservatives to appear on his show and then engages with them civilly. He’s not O’Donnell!) Liberal media just aren’t popular, the right cackles, as they also accuse all non-explicitly right-wing media of being radically left-wing.
- MSNBC is going down the tubes (rare.us)
- Obama Scandals Bring MSNBC 7-Year Low While Fox News Rises (deadline.com)
- Obama scandals killing his minion media (wnd.com)
- New MSNBC theory: Maybe the IRS commissioner appointed by Bush targeted tea partiers because they’re a threat to the GOP (hotair.com)