Army e-Mail – “In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead”
Women in Army Advertisements should be Average Looking Females according to the Army
The email, written by Col. Lynette Arnhart, was meant to advise Army spokespeople about how they should educate the public about the Army’s integration of women into combat.
“In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead,” Arnhart wrote.
“There is a general tendency to select nice looking women when we select a photo to go with an article (where the article does not reference a specific person). It might behoove us to select more average looking women for our comms strategy. For example, the attached article shows a pretty woman, wearing make-up while on deployed duty. Such photos undermine the rest of the message (and may even make people ask if breaking a nail is considered hazardous duty).”
Arnhart, the head of a team analyzing how to best integrate women into combat situations, wrote that a photo of a female soldier with mud on her “sends a much different message — one of women willing to do the dirty work necessary in order to get the job done.”
Read more: UPI