Army uses Average Looking Women in Photos

Army e-Mail – “In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead”

Women in Army Advertisements should be Average Looking Females according to the Army

Iraqi FreedomThe Army is drawing some unfriendly fire about an email obtained by POLITICO recommending that photos of “average-looking women” should be used for stories about female soldiers.

The email, written by Col. Lynette Arnhart, was meant to advise Army spokespeople about how they should educate the public about the Army’s integration of women into combat.

“In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead,” Arnhart wrote.

“There is a general tendency to select nice looking women when we select a photo to go with an article (where the article does not reference a specific person). It might behoove us to select more average looking women for our comms strategy. For example, the attached article shows a pretty woman, wearing make-up while on deployed duty. Such photos undermine the rest of the message (and may even make people ask if breaking a nail is considered hazardous duty).”

Arnhart, the head of a team analyzing how to best integrate women into combat situations, wrote that a photo of a female soldier with mud on her “sends a much different message — one of women willing to do the dirty work necessary in order to get the job done.”

Read more: UPI

About Albert N. Milliron 6991 Articles
Albert Milliron is the founder of Politisite. Milliron has been credentialed by most major news networks for Presidential debates and major Political Parties for political event coverage. Albert maintains relationships with the White House and State Department to provide direct reporting from the Administration’s Press team. Albert is the former Public Relations Chairman of the Columbia County Republican Party in Georgia. He is a former Delegate. Milliron is a veteran of the US Army Medical Department and worked for Department of Veterans Affairs, Department of Psychiatry.

1 Comment